AI Checklist
Website Optimization for AI
AI agents operate differently than traditional search engines, and they scan more than just your website content for clear, well-structured information. The goal is to build your content and structure your site in a way that allows the robots to pull relevant information.
Add Helpful, Detailed Content
- Add FAQs to pages on your local website – use a conversational tone and natural language.
- Organize your website with all proper technical content: heading tags, page titles, slugs, metadata, alt attributes, etc.
- Optimize site load time, mobile-friendly design, and structured internal links.
- Confirm file naming and alt text on images.
Research Shows AI Tools Pull Heavily from Schema Data, More So Than Just Site Content.
- Add detailed local business schema data to your site – NAP, geo area, hours, real reviews, contact info, and services.
- Add schema data to your FAQ page, with all FAQ sections as structures Q&A.
Ensure that all Directory and Map Listings are Correct
- Google Business Profile
- Apple and Bing Maps
- Better Business Bureau and Yelp
Localization
- Ensure city, service area, and contact info are accurate on your website
- Create location-based content and landing pages (i.e. Cabinet Refinishing in Ann Arbor, MI)
Keep your Website Active
- Add fresh blogs, project photos, seasonal info, and FAQs regularly
- Show real customer reviews on your website
- Add bios and team photos with proper tagging and alt attribution
Regularly Audit or Discuss With Your Digital Vendor
- KPIs – Valid schema, page load speed, local AI presence, content updates
- Reports – Google PageSpeed Insights, Schema validator, AI search
- Local Content – Images, reviews, bios, events, partnerships
Keep content direct and simple. This is also useful for regular users.
Note: Display in AI search results is not guaranteed by implementing these items, but research has shown that these are the most effective ways to increase visibility by current AI tools.